Mindset Optimization
The true battleground and your biggest opportunity.
Reveal Your Full Potential!
We help athletes, executives, and teams close the gap between who they are and who they have the potential to be, by optimizing their mindset, habits, and discipline.
The same system we use every week with 3 NFL starting quarterbacks, 6 NBA All-Stars, and 2 golfers in the PGA Top 10.
A free 30-minute call by phone. We'll reach out the same day to find a time that's convenient for you.
“More than 50% of my performance comes down to winning the battle with my negative voice.”
“My physical abilities can get me in contention in tournaments but the only way to win is by being 100% locked in on winning the battle with my negative voice.”
Your performance in sports, business, and life is a delayed response to the quality and consistency of your mindset, habits, and discipline.
Performance Optimization currently coaches:
3
NFL starting quarterbacks
6
NBA All-Stars
2
Golfers in the PGA Top 10
CEOs
And business leaders, including billionaires
We coach athletes, executives, and leaders from organizations including:
- NFL
- NBA
- MLB
- NHL
- PGA TOUR
- LIV Golf
- University of Alabama
- University of Florida
- University of Kentucky
- UConn
- Microsoft
- Abbott
- Guaranteed Rate
There's a Battle Going On in Your Head
Everyone has two voices in their head: a positive voice and a negative voice.
Your positive voice talks you up, believes in you, and gets you to focus on what's right instead of what's wrong. Your negative voice does the opposite. It talks you down and tries to convince you that you're not good enough and that you don't belong.
During the approximately 120 hours you're awake each week, those two voices are fighting for the podium of your mind. Whichever one is at the podium determines how you will perform and the quality of your life.
Talent gets you on the team. Your work ethic gets you in the game. But only a world-class mindset will get you to your full potential.
Which Coach Is at Your Podium?
You coach yourself all day long. Everyone does it in one of five ways:
- 1 Extremely negative The bully. Tears you down after every mistake.
- 2 Negative The overthinker. Always looking at what could go wrong.
- 3 Passive Not coaching yourself up or down. Just playing. A lot of high-level athletes and executives live here without realizing it.
- 4 Positive Focused on what's right and grateful for it.
- 5 Extremely positive Coaching yourself like how you would coach your best friend, and as if you already are who you have the potential to be.
Our job is to move you to number 5 and keep you there, especially when it matters most: in competition, in the boardroom, and under pressure.
Request a Free Coaching CallThe Performance Optimization System
We Guide Our Clients in 3 Key Ways
The Performance Optimization System is the way we coach every client and every team, step by step, to optimize their mindset and their habits. It has been built and refined over 25 years of coaching.
Habit Optimization
On and off the court, field, course, ice, marketplace, etc.
Discipline Optimization
Following through on your habits, especially when you don't feel like it.
This Leads to 6 Key Results
- 1World-Class Performance
- 2Beating Your Real Competitors
- 3Healthy Longevity and a Longer Career
- 4The Most Fun You've Ever Had
- 5Elevating Your Leadership
- 6Revealing Your Full Potential
Ways to Work With Us
Every option is built on the same system and coached to the same standard.
For athletes and executives
1-on-1 Coaching
A weekly 30-minute call by phone, 2 or 3 new tools and strategies every week, and weekly scoring on the 40 Peak Performance Habits.
Learn about 1-on-1 Coaching For teams and companiesTeam Coaching
For professional sports teams, college sports teams, and businesses. Team calls on Zoom, coaching texts and videos, team results reporting, and 1-on-1 support for every team member.
Learn about Team Coaching For events and company meetingsKeynote Speaking
Your audience leaves motivated and equipped with tools and strategies to optimize their mindset, habits, discipline, and leadership. In person or virtual.
Learn about SpeakingFree Resource
7 Life-Altering Questions
Seven deep questions that make you take an honest look at how you're living right now and where you want to go. If you really work through them, they have the potential to change your life.
Get the 7 Questions
Free. Sent straight to your inbox as a PDF.
Meet Our Coaches
Jonathan and Alex coach the same system, the same way, and to the same standard.
Jonathan Roche
Elite Performance Coach
Jonathan founded Performance Optimization in 2004 and has spent 25 years building the system we coach every day. He coaches professional athletes, college athletes, CEOs, and other business leaders.
Alex Roche
Elite Performance Coach
Alex spent four years getting trained by Jonathan in the Performance Optimization System before he started coaching. He coaches athletes and executives with the same system, the same way, and to the same standard.
Important Note
We don't share the names of any of the athletes or executives we coach, which is why you won't see client names or pictures anywhere on this site. The things our clients share with us stay between us. No social media posts, no pictures, and no favors. Our focus is 100% on serving them.
Request a Free Coaching Call
It's a 30-minute call by phone. We'll talk about where you are, where you want to go, and whether coaching is the right fit. Fill out a short form and we'll reach out the same day to find a time that's convenient for you.
Request a Free Coaching CallEvery client starts with a free call.